For the Local Body Elections, we had to design a campaign that not only mobilizes the people KPK but pre-dominantly we need to make them realize that women are equally important and their vote is their right. So they should also vote for the candidate they feel are better for their Union council. Therefore we developed and strategy and it was totally astonishing for KPK Poll.
As the campaign has 360 influence to people of KPK as we used all medium which as follows:
• Out of Home
We have underway this scheme in May 2015; initially, we used to place 18 ads in all major KPK circulation of 4 newspapers which tracks:
On electronics, we used both medium TV & FM radio as we planned 538 mins on 10 FM stations of KPK. Similarly, TV is also one of the major sources therefore satellite Channel Pashto-1 was the nucleolus, and the other 7 Cable networks of Peshawar & Mardan were also selected. Moreover, in other cities, some other cable networks were hired.
On Pushto-1 TV, 56 mins were planned in 7 days also on cable network 65 mins per day per cable operator had to air. Out of Home were used at 26 sites in different cities of KPK which are:
Now as for focus group we select two places of KPK one from Urban which is Peshawar Second from rural which is Swat.