Clean Sweep
SSWMB – (Clean Sweep) “Empower the Next Generation to Lead the Change.” Karachi, which is known as Pakistan’s business hub and an essential contributor to the country’s financial well-being, has experienced a significant decline in its livability ranking, falling to the 137th position among 140 cities worldwide. The government of Sindh recognizes the significant challenges […]
Clean Sweep
SSWMB – (Clean Sweep)
“Empower the Next Generation to Lead the Change.”
Karachi, which is known as Pakistan’s business hub and an essential contributor to the country’s financial well-being, has experienced a significant decline in its livability ranking, falling to the 137th position among 140 cities worldwide. The government of Sindh recognizes the significant challenges faced by Karachi and has identified solid waste management as a top priority. As part of their Solid Waste Emergency & Efficiency Project (SWEEP), the World Bank is assisting the government in launching a Behavior Change Communication campaign. The first phase of this campaign, led by ZEEKAYFILMS, includes several initiatives, such as:
1- A Web series
2- Digital Video Commercials
3- Digital Media Interventions
4- District Level Activations
5- Educational Institution Activations
6- Other Digital Assets
The Campaign is targeted keeping young inhabitants of Karachi. The Campaign aims for “Empowering the Next Generation to Lead the Change”
(Directed by ZeeKay)
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